Once you’ve mapped the themes, topics and information you want to share with your users, it’s important to consider how the information will be presented and moreover how to make it appealing, interesting and interactive. This will keep your users engaged and they’ll be more likely to buy into the other platform features as a result.

How can you achieve this?

We would always recommend using a variety of different part functions within a task to keep the content as varied and dynamic as possible. Too many pages of written information will be boring for the user and they’re likely to switch off and disengage.

We have all become used to absorbing bitesize content; being forced to work hard to gain information can be off putting especially online. Bare this in mind when you design your modules, try to utilise quizzes and videos as much as writing to articulate your message.

Top-tip! You can tell your users how long it will take them to complete a module. This feature is optional, but can help to reassure users of the commitment time involved.

Offering a variety of formats means you’re more likely to cater for different learning preferences and those with neurodivergence; this is turn creates a more inclusive platform.

Building modules is a bit like hosting a dinner party. You want to ensure everyone is catered for, you want to demonstrate your range of culinary skills, and ultimately you want to welcome and delight your guests.

Top-tip! Limit your word count for each part to 200-250 words. This will help keep the task more engaging. If you’ve ran out of word space, could you articulate some of the messaging with a video instead of written copy?

Images

Images are key to making your platform exciting and aesthetically pleasing. You can include imagery on written copy parts and the platform dictates that you use an image for every task tile. Equip yourself with a bank of useful and varied images that you can use to finesse your modules as you’ll get through lots!

You could also experiment with branching out to graphics as an alternative way of presenting the information you’re offering. Canva is a great online resource for creating graphics and the basic version is free to use.

Using graphics can also help more visual learners comprehend the information being offered.

Videos

Videos bring modules to life! Even if you don’t have any suitable video content in your bank, you’d be surprised at what you can create using a very simple camera and a nice bright room.

Videos can only be embedded via YouTube or Vimeo link and you can include a written introduction if you like.

Below are some video content ideas for inspiration:

Talking heads/interviews: Getting employees to talk about their experiences is a perfect way of validating all the great things you’re saying about your company and your users are more likely to buy into personal stories that facts and statements.

Office tours: If you have amazing office spaces, why not show them off? Keep videos of this nature short and snappy and focus on the exciting features not the car park!

A welcome message: Why not set the scene and tone of your platform and truly create a sense of belonging with a welcome message from a key stakeholder within your business?

Company history and values: Do you have a video that showcases your company history, mission, values or ambitions? These types of videos are great to share with users early on to hook them in.

You could also explore sourcing videos from a third-party or from YouTube. YouTube is very much a mixed bag when it comes to video relevance and quality, but there are some gems out there! Ted Talks are a brilliant resource, and you can often find edited versions of them. If you’re using YouTube, it’s worth checking the source of the video is credible and try to use videos with subtitles.

Top-tip! You can change the start and finish position of a YouTube video. This can be helpful if you source a great vid, but you only want to use a certain section of it.

Follow your instincts

While its important to share your modules with others to get an outside view, your instincts are the most important tool in your content creating kit. If you read back some information and think it's too long or wordy, then the chances are your audience will too. Review your work from the perspective of the user and try to put yourself in their shoes. Recognise the information that’s likely to be brand new and ensure you’re not using any business jargon or internal vocabulary that doesn’t make sense outside the context of your business.